This portfolio section features my creative work from TNH’s partnership with Syracuse City Ballet. As the creative on this account, I focused on elevating their visual identity and strengthening brand consistency. The client came with clear goals, a refined logo and a defined color palette, and strict brand guidelines. I developed updated visual elements that honored their existing identity while creating a more cohesive foundation for future use.
In addition to identity work, I designed print ads for placement around Syracuse to help increase local awareness, since the organization is still building its presence in the community. I also created a set of Instagram posts to establish a more unified look and feel online, ensuring their digital presence matched the direction of their updated brand.
